Social Trends to Refine Your Strategy in 2025: Index™ Insights Australia
Watch nowTrends and Insights from the 20th Annual Sprout Social Index
Session time: 1 hour
Social media is the epicenter of culture, but as feeds become more saturated, it’s getting harder to hold consumer attention. If your team is feeling burnt out trying to compete for space AND prove social’s value to execs you’ll want to watch this panel event.
Drawing from years of experience and brand new 2025 Sprout Social Index™ data, some of Australia’s brightest social media minds shine a light on what consumers expect from brands this year, plus how marketers can build a stronger social business case and AI cures for creative fatigue.
Tune in on-demand, as we explore:
- Expert advice for Australia’s unique social media landscape
- Actually authentic engagement strategies
- Aussie buying behaviours and their social care implications
- How your regional colleagues will use AI in the year ahead
Don’t miss your chance to get a first look at this Australian-exclusive data and hear the Q&A from the live audience.
Presenters
Dean Mendes
MYOB
Dean is the Head of Demand Generation and Social at MYOB. With over a decade of experience in leading the strategy and execution of digital and social campaigns, Dean has unique expertise across the Tech and App industries. His “claim to fame” is the commercialisation of the ‘Dumb Ways to Die’ brand, generating over 400m app downloads without any paid advertising.
Kristopher Felsinger
Foxtel Group
Kristopher Felsinger leads social strategy for Foxtel and LifeStyle local productions, while overseeing community management across the Foxtel Group, including Binge, Kayo Sports and Hubbl. Under his leadership, with a culture-first mindset, Foxtel’s social media presence has grown to 5M+ followers, with 3M+ new followers gained in 2024, including 1M+ new TikTok followers. In 2024, his strategies have driven 3B+ impressions, 2.5B+ views, and 205M engagements.
Pavel Kamychnikov
Pavel Kamychnikov brings 15 years of SaaS experience, including 4+ years at Salesforce, aligning sales, marketing, and social strategies for optimal results. Leading the ANZ Corporate and Enterprise teams at Sprout Social, Pav helps empowers ANZ businesses to win loyal customers for life through social media by delivering exceptional experiences.
Phil Hassey
capioIT
Phil Hassey founded capioIT in 2010 as a Trusted Advisor supporting successful outcomes in emerging technology. He has an enviable reputation for understanding, assessing, and communicating insight as the technology sector attempts to integrate tightly with business requirements. He constantly “tilts the world view” with unique but grounded perspectives for clients.
Richard Parker
We Are Social Australia
Richard is a strategic leader who is obsessed with results. He has worked for both network and independent creative agencies, along the way developing strong holistic strategic capabilities – from brand and communications strategy, through content strategy, CX, direct and of course social, all underpinned by data and consumer research and insights.
Stephanie Wells
Stephanie Wells, General Manager at Sprout Social APAC, brings two decades of tech expertise spanning North America and the APAC region. Formerly at Salesforce, leading many sales teams, her passion lies in propelling businesses and helping them succeed. A dedicated advocate for DEI, Stephanie champions and mentors women in the tech landscape, ensuring innovation knows no boundaries.
