Join us on April 2 at 1 p.m. CT for a 45-minute discussion featuring industry experts including Tatiana Holifield, VP, Social Content and Growth Marketing at SiriusXM and Pandora, Brianna Doe, Influencer, Founder at Verbatim and guest speaker, Forrester analyst, Kelsey Chickering, who will break down how to connect social media efforts to tangible business results. We will also discuss key findings from the 2025 Total Economic Impact™ of Sprout Social study, conducted by Forrester Consulting and commissioned by Sprout Social, and how to leverage it.

Attendees will walk away with actionable insights on how to:

• Quantify the ROI of social media efforts across different verticals
• Secure more resources and budget with effective data storytelling 
• Leverage the Total Economic Impact of Sprout Social study

The post Data to Dollars: Leveraging Social Data for Increased Social Investment featuring Forrester appeared first on Sprout Social.

Drawing from years of experience and brand new 2025 Sprout Social Index™ data, some of Australia’s brightest social media minds shine a light on what consumers expect from brands this year, plus how marketers can build a stronger social business case and AI cures for creative fatigue.

Tune in on-demand, as we explore:

• Expert advice for Australia’s unique social media landscape
• Actually authentic engagement strategies
• Aussie buying behaviours and their social care implications
• How your regional colleagues will use AI in the year ahead

Don’t miss your chance to get a first look at this Australian-exclusive data and hear the Q&A from the live audience. 

The post Social Trends to Refine Your Strategy in 2025: Index™ Insights Australia appeared first on Sprout Social.

See how Sprout Social’s powerful data and flexible tools can help you connect with your audience, and gather critical insights that move your business forward.

Tune in on-demand, as we explore:

• The power of Sprout Social’s Publishing, Engagement, Analytics and Listening tools
• How Sprout effortlessly integrates with Salesforce Service Cloud, including Agentforce
• Q&A from the live audience  

See how Sprout can help you uncover trends, quantify social media impact and deliver world-class social customer care.

The post Sprout Social Demo Webinar appeared first on Sprout Social.

You’ll walk away with actionable insights on:

• The future of influencer marketing 
• How Snap is leaning into the creator economy ( + why audiences love it)
• Finding and cultivating influencer relationships
• Tips for creating memorable influencer collabs

The post Snap To It: How to Build and Maintain Authentic Influencer Marketing Collabs appeared first on Sprout Social.

Drawing from years of experience and brand new 2025 Sprout Social Index™ data, some of the UK’s brightest social media minds shine a spotlight on what UK consumers expect from brands this year – from how social marketers can build stronger business cases for more resources to how AI alleviates creative fatigue.

Tune in on-demand to get a look at this UK-exclusive data and deep-dive with our experts. In this webinar, we explore:

• Consumer expectations: What makes UK audiences engage with and trust brands.
• Cultural relevance: Why 91% of UK consumers look to social media to stay connected to trends and culture.
• AI & creativity: How AI is reshaping social media teams and reducing creative burnout.
• Social ROI: Ways to build a stronger case for social investment with your executive team.

The post UK Social Trends to Refine Your Strategy in 2025: Index™ Insights appeared first on Sprout Social.

According to the newly-released 2025 Sprout Social Index™, social pros want their leaders to understand that growing a brand requires more social investment and team autonomy. Meanwhile, 65% of executives say it’s crucial for teams to demonstrate how social campaigns are tied to business goals.

Join us for an exclusive chat on how to bridge the divide, featuring Josh Rangel, Senior Director, Social, Ogilvy, and Tim Brogdon, Director of Digital Content at the Chicago White Sox. Plus our very own CMO, Scott Morris, will be sharing some takeaways in a special keynote during this event.

Watch this on demand webinar and you’ll leave ready to:

• Learn what consumers are looking for from your brand
• Develop stronger strategies for building trust with senior leadership
• Communicate performance metrics more effectively

The post Index™ Insights: How to Gain Executive Buy-In for Bolder Social Moves in 2025 appeared first on Sprout Social.

How can you wield the power of social trends for your brand? In this recorded webinar, hear from Melo Meacher-Jones, Head of Social, Influence & Creators at Accenture Song, Tom Sweeney, Global VP of Influencer at Brainlabs and Tameka Bazile, Former Manager, Social Strategy at Time Magazine, where they talk about which viral moments lived (or still live) rent-free in their minds, how content consumption changed and their thoughts on what social media could look like in 2025. 

You’ll dive deep into:

• The hottest social media moments from 2024 that transcended all platforms and sparked global conversations in the group chat, the office and the family dining room
• Mind-blowing campaigns that inspired and set our worlds on fire from game-changing brands, how will we ever recover?
• The evolving social media consumer, how behaviors changed in 2024 and what that means for social media managers going forward
• Future trend predictions: Our panelists will look into their crystal ball (and their phones) to share what they think will be the hottest trends of 2025 

This webinar is perfect for marketers, brand strategists, social media enthusiasts‌ and anyone looking to stay ahead of the curve in the ever-evolving world of digital marketing. 

The post 2024’s Top Trends: Your 2025 Strategy appeared first on Sprout Social.

You’ll get the scoop on:

• Creative Content Strategies: Learn how to stand out with unique, thumb-stopping content that gets people talking and engaging on LinkedIn.
• Maximizing ROI: Get exclusive tips and tricks for getting the most out of LinkedIn and Sprout Social to drive measurable business growth.
• LinkedIn Tools for Success: Regina will walk you through LinkedIn’s secret weapons for building a powerful presence—whether you’re building a business brand or your personal one.
• Meme Magic: Aidan will share how humor and memes can be your best marketing allies (yes, even on LinkedIn!) to capture attention and boost engagement.

You’ll hear from two LinkedIn legends—one who brings years of B2B marketing experience, and one who’s changing the game with meme-powered, Gen Z marketing. You’ll walk away with tips you can put into action right away, no matter your audience or industry.

Plus, you’ll hear questions from the audience answered in the Q&A. So, whether you want to know how to increase your followers or what type of content really works, we’ve got you covered!

The post Next-Level LinkedIn: Creative Strategies to Supercharge Your Brand appeared first on Sprout Social.